Social Support - Contributor roles

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  • Revision id: 201586
  • Created:
  • Creator: Kiki
  • Comment: updated based on roles in Conversocial
  • Reviewed: Yes
  • Reviewed:
  • Reviewed by: kelimutu
  • Is approved? Yes
  • Is current revision? No
  • Ready for localization: No
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In the Social Support program, we have a lot of contributors with different levels of contribution. Here are the recognized roles that we have in Social Support:

Casual Social Helper (#fxhelp)

Note: This role always uses #fxhelp in their replies. You can learn how to be a casual social helper from this article.

The characteristics of a contributor in this role are:

  • Someone who is in their first two weeks using #fxhelp in their replies.
  • Someone who is only using Tweetdeck with their own Twitter account.
  • Someone who is an advocate for Firefox and tweeting positive tweets about Mozilla and Mozilla’s Products.
  • Someone who is part of the SUMO Matrix room and actively engages in the community discussion.

Social Support Contributor (Conversocial)

Note: This role is for those who got Social Support Contributor access on Conversocial and use their own signature in their replies. You can learn how to be a Social Support contributor and how to get access to Conversocial by reading this article.

The characteristics of a contributor in this role are:

  • Someone that has been vouched for and/or added to the NDA email list of social supporters.
  • Someone that has been invited by a CM to the Conversocial tool and has been trained on how to use the tool, how to escalate, and how to tag and triage in the tool.
  • Someone who has demonstrated a level of professionalism and knowledge of the Mozilla Products that matches the tone and goals of the Mozilla brand.


Someone on this role would be able to:

  • Set their own signature in Conversocial.
  • Reply from the official @FirefoxSupport account.
  • Mark a sentiment, put tags, leave Internal Notes, set a reminder, like a conversation.
  • Assign a conversation to themselves, or to the escalate queue (Mozilla - Escalate).


Someone on this role would be expected to do these tasks:

  • Reply to a conversation from @FirefoxSupport account.
  • Apply appropriate tags to a conversation whenever possible.
  • Correct tags whenever possible.
  • Mark a correct sentiment to a conversation.
  • Apply user tags whenever possible.
  • Escalate a conversation if necessary.
  • Close conversations older than 4 weeks old.

Social Support Wrangler (Conversocial)

Note: This role is for those who have more advanced permission on the tool. Think about them as a moderator. If you’re a Social Support Contributor who has demonstrated a great sense of responsibility and professionalism and wanted to be Social Support Wrangler, please ping the CMs.

The characteristics of a contributor in this role are:

  • Someone that has been vouched for and/or added to the NDA email list of social supporters.
  • Someone that has been invited by a CM to the Conversocial tool and has been trained on how to use the tool, how to escalate, and how to tag and triage in the tool.
  • Someone who has demonstrated a level of professionalism and knowledge of the Mozilla Products that matches the tone and goals of the Mozilla brand.
  • Someone who has been contributing as a Social Support Contributor for a while and demonstrates a great sense of responsibility and professionalism.


Someone on this role would be able to:

  • Set their own signature in Conversocial.
  • Reply from the official @FirefoxSupport account.
  • Mark a sentiment, put tags, leave Internal Notes, set a reminder, like a conversation.
  • Assign a conversation to another queue or to another user.
  • Manage clipboard (clippings).
  • See the Dashboard area where you can find Conversocial analytics information (channel performance, active users, word clouds, etc).


Someone on this role would be expected to do these tasks:

  • Reporting any bad behavior of a contributor using #fxhelp or of a Social Support Contributor.
  • Paying attention to the escalate queue (Mozilla - Escalate), investigate the case further, and reply to it with resolution options.
  • Move conversations to the correct queue. To see a full list of queues, please see here.
  • Suggest new tags on Conversocial. To see a full guideline about Conversocial tagging, please see this article.
  • Suggest new common respond/new clipping.
  • Together with the Community Managers, evaluating requests to be a Social Support Wrangler. At least one Social Support Wrangler contributor should be part of the decision.
  • Suggest changes in the Social Support guidelines.

Short link https://mzl.la/2JnIVis

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